Program Overview

Learn about business and marketing practices in a culturally immersive environment and gain valuable skills in basic German. Expand your understanding of international marketing, completing key marketing courses while learning about the specific context of Vienna. This program is open to undergraduate students in all business majors and international studies majors with a professional concentration in international business. It includes advanced coursework in marketing and makes ample use of the Central European context for applied case studies.

Additional requirements

  • A least one introductory course in marketing, including UO MKTG 311 – Marketing Management and BA 317 – Marketing Value for Customer.
  • Undergraduate students in any field of business, as well as international studies majors with a professional concentration in international business.
  • Business students from partner universities should address, in their application essay, the relevance of this study abroad experience to their academic and professional goals.

Academic Details

You will take two upper-division marketing courses taught by the program faculty leader: Consumer Behavior and International Marketing. These are supplemented by lectures and field activities with other specialists. You will also take an introductory course in German for Business. Excursions to sites in Vienna and around Austria are included as an integral part of the academic program. In Vienna, you will visit the U.S. Mission to International Organizations in Vienna (UNVIE), OPEC, and many more sites of academic and cultural relevance. You will also experience other regions of Austria, including day trips to Styria and Upper Austria, and a week-long visit to Salzburg. In Salzburg, you will explore the state-of-the-art market research laboratory at the University of Applied Sciences, and hear from a variety of experts in business and marketing.

Faculty and Staff

John Price is an Instructor of Business at Lane Community College. John is fluent in German and has extensive experience in Vienna, including leading the Marketing in Vienna program for two years and teaching as a Fulbright scholar. Karin Obermayr is the on-site coordinator and instructor of the German language course. Karin is a native of Vienna and has over a decade of experience coordinating study abroad programs.

Housing Description

Your housing options are homestays or apartments in a residence hall.

Living with a host family offers you an invaluable opportunity to experience life in Vienna as the Viennese do. Host families may either live in a Viennese house or apartment near public transportation routes. Travel from homestays to class can range from 20-45 minutes each way, a common time frame for local commutes across the city. You will have access to laundry and cooking facilities and breakfast is provided daily; you will be responsible for providing your own lunches and dinners. Students choosing to live with a host family may be placed with up to two students from the program per household.  

Students who opt to stay in the residence hall will live in single rooms in shared units with other students on the program. The apartment is managed by the OEAD, an Austrian governmental agency which facilitates academic housing around the country. The residence hall is located near central Vienna and is approximately a 25-minute commute by subway or streetcar to where classes are held. You will be within several minutes’ walking distance of supermarkets, restaurants, cafes, shops, salons, public parks – virtually all modern conveniences.

Dates and Deadlines

TermYearPriority DeadlineDeadlineArrival DateDeparture Date

Priority Discounts

If your program has a Priority Deadline, complete all pre-decision application materials by this date to receive a $100 credit toward your program fee. Please note, students participating in multiple summer programs are only eligible to receive the $100 credit once.

Note: this $100 discount does not apply to priority deadlines for SIT programs.

Course Equivalencies

Actual credit awarded is determined by the relevant department at your university in consultation with the study abroad office. Check with your study abroad advisor for more information.

UO students, please refer to the UO Course Equivalency Process and the UO Office of the Registrar Course Equivalency Database.