Courses and Credits

Enroll in three courses for approximately 10 quarter or 7 semester credits.


Integrated Marketing Communications

Business and Economics, Journalism and Communications
This course emphasizes the topic of marketing communications as it relates to overall marketing objectives and actions in an organization. The primary course objective is to give students the skills and knowledge needed to function in a marketing capacity, particularly with regards to marketing...Read more

Principles of Marketing

Business and Economics
This course provides a decision-oriented overview of marketing management in modern organizations. Each element will be studied as it pertains to the global wine industry and in particular, Italy. The objectives of the course are to provide students with a broad introduction to marketing concepts,...Read more

Wine Marketing in Siena

Marketing, Business
For centuries, wine has been described as a function of three factors: soil, climate, and vintner’s skill. Today a fourth dimension must be added: marketing. How a wine is marketed is now as fundamental to a winery’s success as viticulture. The global wine marketplace continues to undergo dramatic...Read more
Spring Quarter

Cross-Cultural Communications/Cross-Cultural Perspectives in Siena

Living in Siena offers you two important learning experiences. The first (more obvious) one concerns Italian life and culture, specifically as it is lived out around you in Siena day by day. What is important to people here? What patterns are woven into their lives? What about their history, their...Read more