Program Overview

This two-week Sports Business Global Study Tour is designed for undergraduate business majors. The program exposes you to international sports businesses and highlights business strategies and priorities for US-based sports businesses operating in international markets. As a student interested in a career in sports business, the program is an excellent way for you to experience the possibilities of international markets in a firsthand and intensive immersion. You will engage in a comparative exploration of sports business industries and markets in Amsterdam, Nuremberg, Munich and Berlin. The program sites include cities in Germany and the Netherlands, though the locations may change in future years. It is important to understand how the business of sport operates globally, as it is highly likely that graduates will be employed in truly global sports business enterprises. In addition to the corporate visits, experiencing sporting events as spectators will enhance your cultural understanding of the role that sport plays in countries around the world. You will gain perspective on your own native sport culture in comparison to others around the world, which will help you become a more informed and insightful sports business professional. Multiple scholarships are available. The scholarship application is available within the online study abroad application.

Academic Details

You will earn upper-division credit toward the UO business major (SBUS 450) while fulfilling two of the business major’s Global Context requirements. The program combines traditional academic teaching modules, corporate site visits and spectator sport/sport culture experiences. The program will expose you to how sports businesses operate around the world, in addition to highlighting the business strategies and priorities for US-based sports businesses operating in international markets. There will be at least one pre-departure lecture on campus during Spring term and advance reading assignments. In-country assignments include reflections and some group work. Final essays are completed upon return.

Faculty and Staff

Joshua Gordon will lead this program. He is the Undergraduate Program Manager of UO's Warsaw Sports Marketing Center, an instructor of Marketing, and an advisor to the Warsaw Sports Business Club.

Housing Description

Because this program travels between multiple sites, you will live in several different housing arrangements during the course of the two weeks in Europe. Accommodations include shared residence in hostels or other group housing accommodations. Daily breakfasts and a couple group dinners are included. You will find most lunches and dinners on your own at one of many nearby restaurants or street carts.

Additional requirements

  • You must be officially admitted to the University of Oregon Lundquist College of Business major 
  • You must have successfully completed UO MKTG 311 by the end of the on-campus summer term
  • You must have a demonstrated interest in Sports Business through academic, professional, or extra-curricular activities

Dates and Deadlines

TermYearPriority DeadlineDeadlineArrival DateDeparture Date

Priority Discounts

If your program has a Priority Deadline, complete all pre-decision application materials by this date to receive a $100 credit toward your program fee. Please note, students participating in multiple summer programs are only eligible to receive the $100 credit once.

Note: this $100 discount does not apply to priority deadlines for SIT programs.

Course Equivalencies

Actual credit awarded is determined by the relevant department at your university in consultation with the study abroad office. Check with your study abroad advisor for more information.

UO students, please refer to the UO Course Equivalency Process and the UO Office of the Registrar Course Equivalency Database.