University of Oregon

Wine Marketing in Siena

Program Overview

This program will explore the topics of marketing and social media marketing in Siena, Italy, using the wine and tourism industries of Tuscany to illustrate classroom topics. You will take advantage of experiential learning opportunities offered through comparative studies and excursions to locations in and around Siena and the Tuscan region.

Academic Details

You will enroll in two marketing courses as well as a course on cross-cultural communication that includes basic language instruction in traveller’s Italian. Classes are small, with ample opportunities for individual attention and participation. There is a library and computer room for students, as well as classrooms and faculty offices on-site. Academic activities are integrated with excursions that give students first-hand experience of marketing used in international cultures and regions. We will also visit Italian marketing firms, receive lectures from international speakers and visit many famous locations in the city and surrounding area.

Actual credit awarded is determined by the relevant department at your university in consultation with the study abroad office. Check with your study abroad advisor for more information.

Faculty and Staff

In summer 2016, University of Oregon Lundquist College of Business (LCB) instructor Jessyca Lewis will teach two courses in Siena, Italy, alongside PSU Marketing Faulty Senior Instructor TC Dale and UO Marketing Adjunct Instructor Roger Rutan. 

Jessyca Lewis has taught a variety of courses for the LCB including: introductory marketing, marketing communications, international marketing, marketing strategy, consumer behavior and social media marketing and entrepreneurship.  Ms. Lewis has been working in marketing and advertising for 21 years. She brings experience from the private sector having held positions as a corporate director of marketing and director of marketing and public relations. In 2013, Ms. Lewis taught as a study abroad instructor at Paderno del Grappa, Italy (marketing and international marketing) and in Siena, Italy in 2014 (social media and marketing).

TC Dale is Director of the Business Minor at Portland State University and Marketing Faculty Senior Instructor. She teaches courses in marketing management, marketing strategy, professional selling and sales management. TC has over 20 years of experience managing business development, sales and marketing at the area, region and corporate levels from start-ups to established firms. Previous roles include Director of Marketing for Avaya, Regional Business Manager with Lucent Technologies, National Accounts Manager and Distribution Manager for Octel Communications and Customer Service Manager with Siemens. 

Housing Description

Experience life as part of an authentic Italian neighborhood, living in apartments with other GEO and/or Italian students throughout the town of Siena. Some apartments are within walking distance of the GEO classroom within the old city walls, while others are in neighborhoods just outside and accessible by public transportation. No matter where you live, close by you can find small local grocers, restaurants and cafés unique to your neighborhood. Each apartment is fully furnished. You will share a bedroom with one or two other students, as well as the common spaces (bathroom, kitchen, etc.).

Dates and Deadlines

TermYearPriority DeadlineDeadlineArrival DateDeparture Date

Priority Discounts

If your program has a Priority Deadline, complete all pre-decision application materials by this date to receive a $100 credit toward your program fee. Please note, students participating in multiple summer programs are only eligible to receive the $100 credit once.

Note: this $100 discount does not apply to priority deadlines for SIT programs.

Course Equivalencies

Actual credit awarded is determined by the relevant department at your university in consultation with the study abroad office. Check with your study abroad advisor for more information.

UO students, please refer to the UO Course Equivalency Process and the UO Office of the Registrar Course Equivalency Database.