University of Oregon

Wine Marketing in Siena

Program Overview

This program will explore  the wine and tourism industries of Tuscany to illustrate classroom topics in marketing. You will take advantage of experiential learning opportunities offered through comparative studies and excursions to locations in and around Siena and the Tuscan region.

Academic Details

You will enroll in two marketing courses as well as a course on cross-cultural communication that provides an introduction to Italian society and culture. Classes are small, with ample opportunities for individual attention and participation. There is a library and computer room for students, as well as classrooms and faculty offices on-site. Academic activities are integrated with excursions that give students first-hand experience of marketing used in international cultures and regions. We will also visit wineries in the Chianti Classico and other wine regions surrounding Siena, where marketing and winery representatives will provide lectures on marketing topics. Other locations in the city and surrounding area will be visited as well.

Students will enroll in either Introductory Marketing: Creating Value for Customers or Wine Marketing: 410. Introductory Marketing MKTG 311 or the equivalent is a required prerequisite for the Wine Marketing: 410 course. Students who have taken the introductory marketing course will be placed in Wine Marketing: 410, while those who have not will be placed in Introductory Marketing.  All students will also be enrolled in the Marketing Communications course as well as the Cross Cultural Communications course.

Actual credit awarded is determined by the relevant department at your university in consultation with the study abroad office. Check with your study abroad advisor for more information.

Summer session II is not open to students who have already had a principles of marketing course.

Faculty and Staff

In summer 2017, University of Oregon Lundquist College of Business (LCB) instructor Marketing Roger Rutan will teach  an introductory marketing course and an advanced marketing course focused on wine marketing in Siena, Italy. An additional marketing course focused on wine marketing will be taught as well.

Roger Rutan has taught marketing courses at the University of Oregon Lundquist College of Business since 2013. He has worked as the regional representative for Ernest and Julio Gallo wines and owned and managed three wine specialty retail shops in Eugene for many years.  For nine years he wrote a wine column that was published every two weeks in Oregon’s second largest newspaper.  He is currently a marketing consultant with the King Estate winery.

Housing Description

Experience life as part of an authentic Italian neighborhood, living in apartments with other GEO and/or International/Italian students or students’ residence (small dorm) with other American, Italian or international students throughout the town of Siena. Some apartments are within walking distance of the GEO classroom within the old city walls, while others are in neighborhoods just outside and accessible by public transportation. No matter where you live, close by you can find small local grocers, restaurants, and cafés unique to your neighborhood. Each apartment is fully furnished with beds, desks and a kitchen table and chairs. You will share a bedroom with one or two other students, as well as the common spaces (bathroom, kitchen, etc.). The kitchens are equipped with utensils, plates, glasses, cookware, an electronic oven and a gas stove. You will also receive two sets of linens and each apartment has access to a washing machine and drying rack.

Dates and Deadlines

TermYearPriority DeadlineDeadlineArrival DateDeparture Date
Summer I20172/15/20173/15/20176/21/20177/29/2017
Summer II20172/15/20174/1/20178/10/20179/16/2017

Priority Discounts

If your program has a Priority Deadline, complete all pre-decision application materials by this date to receive a $100 credit toward your program fee. Please note, students participating in multiple summer programs are only eligible to receive the $100 credit once.

Note: this $100 discount does not apply to priority deadlines for SIT programs.

Course Equivalencies

Actual credit awarded is determined by the relevant department at your university in consultation with the study abroad office. Check with your study abroad advisor for more information.

UO students, please refer to the UO Course Equivalency Process and the UO Office of the Registrar Course Equivalency Database.