The Global Communications Campaigns program is designed to give students a better understanding of trans-national media in a Latin American context. The program includes a Global Culture course and a Global Campaigns course. Both courses will be tailored to the Argentine context and, focusing on the Argentine wine industry as a case study, students will learn how Argentine marketers appeal to consumers globally.
Designed for students in media studies, advertising, public relations, and journalism, this course will teach students how to construct messages that are intended for domestic, regional, and trans-national audiences.
This program includes two courses taught by Dr. Christopher Chavez and one Spanish course taught by local faculty. In the Global Culture course, students will learn about the role that media institutions play in shaping cultural identity, including the clothes we wear, the music we listen to, and the films we watch. In the Global Campaigns course, students will build on this knowledge by learning how marketers, agencies, and non-profit organizations develop campaigns designed to reach a variety of publics, both domestic and abroad. Students will work with local organizations to develop a global communications campaign.
Students who wish to extend their international experience will have the option of pursuing a four-week internship with an international human rights organization (pending language proficiency) or a faculty-supervised independent research project.
Faculty and Staff
Dr. Christopher Chavez teaches in the advertising and media studies programs at the UO. Chris worked for ten years as an advertising executive at advertising agencies where he represented multi-national brands. His research centers on the trans-national connections between US Latinos and Latin American media centers.
Living with an Argentine host family provides you with the opportunity to learn about Argentine ways of life, further language proficiency and discover rich cultural traditions in Rosario. Many students cherish the homestay experience as one of the most rewarding aspects of studying abroad, and often times remain lifelong friends with their host family well after returning home. Host families are carefully screened and provide quality, comfortable accommodations in the downtown area offering you the opportunity to improve your Spanish language and skills by participating in family, community, cultural and recreational activities. Placements include families with children as well as single women and couples with older children who no longer live at home. You will have your own room. Breakfast and dinner will be provided by the homestay, and lunch will be served at a restaurant close to the university on weekdays.
Dates and Deadlines
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If your program has a Priority Deadline, complete all pre-decision application materials by this date to receive a $100 credit toward your program fee. Please note, students participating in multiple summer programs are only eligible to receive the $100 credit once.
Note: this $100 discount does not apply to priority deadlines for SIT programs.
Actual credit awarded is determined by the relevant department at your university in consultation with the study abroad office. Check with your study abroad advisor for more information.
UO students, please refer to the UO Course Equivalency Process and the UO Office of the Registrar Course Equivalency Database.