Global Sports Business Strategy in the Netherlands, Germany, and UK
This three-week Global Sports Business Strategy program exposes you to international sports businesses and highlights business strategies and priorities for both US-based sports businesses operating in international markets and Global companies that engage with US consumers. This program is an excellent way for a student interested in an international career to experience the possibilities of international markets in a firsthand and intensive immersion. It is important to understand how the cultural, social, and political context affects business strategies across core functions. You will engage in a comparative exploration of sports business industries and markets in Amsterdam, Frankfurt, Nuremberg, Munich, Berlin, and London. In this series of site visits, you will have a chance to engage with executives and staff from a myriad of international sport business organizations, to participate in sporting activities and to experience other sporting events as spectators, enhancing your cultural understanding of the role that sport plays in countries around the world. You will gain perspective on your own native sport culture in comparison to others around the world, which will help you become a more informed and insightful professional.
*GEO programs are under continuous review during this period of global uncertainty and limited travel. All program details outlined on this page, including program cost, are subject to change if global or location-specific conditions require modifications to program structure.
You will earn elective credit in the UO business major while fulfilling one of the business major’s Global Context requirements. The program combines traditional academic teaching modules, corporate site visits and spectator sport/sport culture experiences. The program will expose you to how sports businesses operate around the world, in addition to highlighting the business strategies and priorities for US-based sports businesses operating in international markets. There will be at least one pre-departure lecture on campus during Spring term and advance reading assignments. In-country assignments include reflections and some group work. Final essays are completed upon return.
Actual credit awarded is determined by the relevant department at your university in consultation with the study abroad office. Check with your study abroad advisor for more information.
UO students, please refer to the UO Course Equivalency Process and the UO Office of the Registrar Course Equivalency Database.
This program is led by Joshua Gordon, Senior Instructor of Sports Business, Woodard Family Foundation Fello and Faculty Advisor for the Oregon Consulting Group. He is an Arbitrator for the Court of Arbitration for Sport in Switzerland. He is also the Founder and Senior Practioner of Sports Conflict Institute LLC. Previously, Josh was the Program Manager of the Warsaw Sports Marketing Center and Director of Minors and Undergraduate Sports Business in Lundquist College of Business. Josh has been leading this program successfully every summer since 2016.
Because this program travels between multiple sites, you will live in several different housing arrangements during the course of the three weeks in Europe. Accommodations include shared residence in hotels, hostels or other group housing accommodations. Daily breakfasts and a couple group dinners are included. You will find most lunches and dinners on your own at one of many nearby restaurants or street carts.
Prior to participating in the program, students must complete an 8-week online Sports Business course with associated costs outside of the program fee - SBUS 410: Sports Business Strategy (CRN 43600) taught by Josh Gordon during the summer term.
If you are a non-UO student attending a GEO partner campus, please contact your GEO Campus Representative for additional details.
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For current health, safety, and travel advisory information, search the US Department of State country webpage.