Summer
Cross-Cultural Business Communication
Read more about Cross-Cultural Business Communication All over the world organizations are finding themselves increasingly engaged in cross-cultural communication, whether they are doing business in another country, sourcing products from abroad, managing an increasingly multicultural workforce at home, or appealing to customers from a variety of cultural backgrounds. As a result,…Read more
Arts Marketing in a Global Context
Read more about Arts Marketing in a Global Context The Arts are one of Britain’s biggest commercial successes. From the Beatles to Tate Modern, the V&A to Downton Abbey, the British creative and heritage sectors are worth billions of pounds per annum. Yet, most people remain ignorant of the complex and extensive marketing strategies that underpin their commercial success. Using the…Read more