The Thriving of a Local Business: Whisky DYC

Visit Spain's first Spanish Whisky distillery in Segovia and learn about the local business and its international business and marketing strategies. Taste different whiskies, admire the first bottles of the most important bottlings in glass cabinets, and stroll the property's courtyard. There you will see an old barley filter machine, an antique barrel press and even a malt mill. 

Madrid: Business and Commerce

Experience a guided tour of the Madrid Stock Exchange that was inaugurated in 1893. It is practically the only one of its contemporaries that continues to fulfill the function of a financial meeting place for which it was created. Visit Calle Serrano which offers a luxurious, upscale shopping experience with many international stores as well as smaller haute couture boutiques selling clothing, accessories, jewelry, and gifts. Examine the different marketing tactic and strategies for luxury tourism. 

Heritage and Rural Tourism: Its Impact on the Local Economy

Learn more about Segovian history and its tourism business while visiting the Coca Castle in the province of Segovia which is one of the best Mudejar castles in the world. Visit the Cloister of the Monastery of Santa María de Nieva and learn about the thriving wine business of monks there in the Middle Ages. Visit Herrero winery in the municipality of Nieva and try wines made exclusively with grapes from the province of Segovia. 

Royal Industry and Leisure: Real Sitio de San Ildefonso 

Explore the eighteenth-century palace, gardens, and fountains of La Granja de San Ildefonso. Visit the Museum of the Royal Glass Factory which includes a glass blowing demonstration. Today the glass produced at the factory is commercialized all over Spain and also exported to Europe.