Course Description
In-depth examination of brands and branding, including how brands are designed, managed,
and repositioned and the role marketing communications disciplines, including advertising
and PR, play in this process. The course focuses on UK and other European brands and
professional practice in London, one of the largest international centres for brand
development and management.
and repositioned and the role marketing communications disciplines, including advertising
and PR, play in this process. The course focuses on UK and other European brands and
professional practice in London, one of the largest international centres for brand
development and management.