Brand Design

In-depth examination of brands and branding, including how brands are designed, managed,
and repositioned and the role marketing communications disciplines, including advertising
and PR, play in this process. The course focuses on UK and other European brands and
professional practice in London, one of the largest international centres for brand
development and management.

Managing People in Organizations

One of the defining elements of modern life is that we spend a great deal of time working in or interacting with organizations, as an employee, vendor, volunteer, customer, client or citizen. Understanding the behavior of individuals and teams in organizations, and the ways organizational structure and culture shapes that behavior, will make you more effective in all of these roles.
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