This course will give you an opportunity to critically analyze and compare communication strategies across different industries in a global marketplace. You will expand your understanding of and cultural awareness about the role of communication in Europe, and enhance your ability to collect, process, analyze, and package information to target specific audiences.

By the end of this course, students can expect to:

• Identify and examine cross-cultural and intercultural challenges that impact communication strategy and campaign execution
• Develop critical thinking and intercultural communication skills
• Understand how to gather information about daily life and the people who make up communities
• Confidently develop strategic messaging and communication materials targeting diverse audiences
• Enhance information gathering, writing, editing, and publishing skills
• Reflect upon, identify and evaluate the experience of living in and interacting with different communities and cultures