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The mass media are one of the most powerful institutions in our society. While there are laws and codes of ethics that dictate how the media must and should act, those codes are not always followed or enforced. As such, we must all learn to become critical and savvy media consumers. News, entertainment media, advertising, public relations, TV, video games, magazines, social media, and other media all have a strong influence on how we see the world, an influence that often begins in infancy.

The mass media are one of the most powerful institutions in society. With that power, SHOULD come great responsibility. This course will explore the origins of ethical behavior and actions within the media. We will look at both classical and contemporary approaches to ethical decision making and apply them to modern media practices. At the same time, we will ask whether the media today are acting appropriately in regard to ethical practice, and if not, why not.

As part of this, students will explore the essential skills required to report, write, edit and promote food-related content. They will also examine the ethical, legal, and social responsibilities that food journalists contend with, and how this sits within the wider field of journalism and communication.

Social Media has changed the way that both journalists - and audiences - find and share news and information. How are these changes affecting journalistic practice? And what are the social media skills that journalists and digital consumers need today?

This class will explore the social media strategies of major NZ-based news media outlets and journalists, exploring different social platforms and how you can use them effectively as a journalist.

This course provides and develops a critical understanding of the advertising industry in the UK, and explores its cultural, social, economic and political significance. It examines how advertising is created and how it responds to advertisers’ needs, challenging students to consider how this is done in a British context. It also seeks to analyse the relationship between advertising and other persuasive industries in the UK, including other forms of marketing and public relations, and the evolving relationship between advertising and the media.

The mass media are one of the most powerful institutions in our society. While there are laws and codes of ethics that dictate how the media must and should act, those codes are not always followed or enforced. As such, we must all learn to become critical and savvy media consumers. News, entertainment media, advertising, public relations, TV, video games, magazines, social media, and other media all have a strong influence on how we see the world, an influence that often begins in infancy.

The mass media are one of the most powerful institutions in society. With that power, SHOULD come great responsibility. This course will explore the origins of ethical behavior and actions within the media. We will look at both classical and contemporary approaches to ethical decision making and apply them to modern media practices. At the same time, we will ask whether the media today are acting appropriately in regard to ethical practice, and if not, why not.