Journalism and Communications
International Food Reporting
Advertising and Promotional Culture in the UK
This course provides and develops a critical understanding of the advertising industry in the UK, and explores its cultural, social, economic and political significance. It examines how advertising is created and how it responds to advertisers’ needs, challenging students to consider how this is done in a British context. It also seeks to analyse the relationship between advertising and other persuasive industries in the UK, including other forms of marketing and public relations, and the evolving relationship between advertising and the media.
J 388 - Media Literacy
The mass media are one of the most powerful institutions in our society. While there are laws and codes of ethics that dictate how the media must and should act, those codes are not always followed or enforced. As such, we must all learn to become critical and savvy media consumers. News, entertainment media, advertising, public relations, TV, video games, magazines, social media, and other media all have a strong influence on how we see the world, an influence that often begins in infancy.
J 397 - Media Ethics
The mass media are one of the most powerful institutions in society. With that power, SHOULD come great responsibility. This course will explore the origins of ethical behavior and actions within the media. We will look at both classical and contemporary approaches to ethical decision making and apply them to modern media practices. At the same time, we will ask whether the media today are acting appropriately in regard to ethical practice, and if not, why not.
Comparative Internet Law
Communication Law
J 460 - Global Strategic Communication Practices
This course will give you an opportunity to critically analyze and compare communication strategies across different industries in a global marketplace. You will expand your understanding of and cultural awareness about the role of communication in Europe, and enhance your ability to collect, process, analyze, and package information to target specific audiences.
By the end of this course, students can expect to:
J 480 - Strategic Communication in Entertainment and Culture
This course examines how strategic communication is used to promote participation in global entertainment and culture, such as music, art, sports, film, and historical sites that operate as both as modern entertainment (i.e., tourism) and symbols of a region’s cultural heritage. Concepts are taught within the context of strategic communication case studies.