Sustainable Marketing
Sustainability is the greatest challenge of our lives. While the past century has witnessed an unprecedented increase in global wealth, the spoils have been unevenly distributed, exacerbating economic inequality, social injustice, food insecurity, and health emergencies for the world’s underrepresented. Those with means fed an ever-growing cycle of ‘abundance accumulation’ that has resulted in increasing consumption patterns, further inspired by business and marketing activities designed to stimulate our desire to ‘buy more stuff.’