Language Requirement: None
Academic Standing by Program Start: Sophomore or above
Location: Europe, United Kingdom, England
GPA: 2.75

Program Overview

This three-week Global Sports Business Strategy program at the GEO London Centre exposes you to international sports businesses and highlights business strategies and priorities for both US-based sports businesses operating in international markets and Global companies that engage with US consumers. This program is an excellent way for a student interested in an international career to experience the possibilities of international markets in a firsthand and intensive immersion. It is important to understand how the cultural, social, and political context affects business strategies across core functions. 

You will engage in a comparative exploration of sports business industries and markets throughout London and the UK, engage with executives and staff from a myriad of international sport business organizations, participate in sporting activities and to experience other sporting events as spectators, and enhance your cultural understanding of the role that sport plays in countries around the world. You will gain perspective on your own native sport culture in comparison to others around the world, which will help you become a more informed and insightful professional.

Dates and Deadlines

Term Year Deadline Arrival Date Departure Date
Summer 2026 03/15/2026 8/23/26 9/12/26
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Hear from Our Students

Sports Business in the UK

Group of college students in Stamford Bridge stadium
Summer 2024Studying abroad in London, Edinburgh, and Cardiff led by Dr. Yoav Dubinsky was an amazing experience. As someone who wants to enter the sports business, this program provided useful… read more

Faculty-Led Scholarship Opportunity

Applicants to this program are eligible for program-specific scholarship funds. Award recipients are chosen based on academic merit, financial need, and overall quality of their essay. Individual awards range from $500-$1,500. To be considered, apply to the GEO General Scholarship by the advertised deadline for the term you will be abroad. Students who apply will automatically be considered for all available funding within the General Scholarship, including this program's scholarship funds.

Discount for Pell Recipients

To expand access to study abroad, GEO is offering a $500 discount for this program to UO students who currently have the Pell Grant as part of their federal financial aid (FAFSA).

Academic Details

You will earn elective credit in the UO business major while fulfilling one of the business major’s Global Context requirement courses. The program combines traditional academic teaching modules, corporate site visits and spectator sport/sport culture experiences. The program will expose you to how sports businesses operate around the world, in addition to highlighting the business strategies and priorities for US-based sports businesses operating in international markets.

For business administration and accounting majors this program meets the Cultural Awareness for Business Decisions Requirement with LCB academic advisor approval. Please contact a LCB academic advisor for more details about these requirements.

Course Equivalencies

UO students: please refer to the UO Course Equivalency Process and the UO Office of the Registrar Course Equivalency Database.

Non-UO students: Actual credit awarded is determined by the relevant department at your university in consultation with the study abroad office. Check with your study abroad advisor for more information.

Additional Requirements

If you are a non-UO student attending a GEO partner campus, please contact your GEO Campus Representative for additional details.

Faculty and Staff

This program is led by Yoav Dubinsky, who joined the Lundquist College of Business in 2018 after completing his PhD at the University of Tennessee, Knoxville. Born and raised in Tel-Aviv, Israel, Dubinsky is a sports researcher and a former sports journalist with almost two decades of experience covering and researching local, national, and international sports. His interdisciplinary scholarship focuses on sports, nation branding, public diplomacy, and country image and especially how countries, cities, and communities try to improve their images and reputations through sports.

Housing Description

Students will be living in shared housing in Central London. Students will be housed in twin rooms in either apartments or studios with shared living spaces. The housing will be conveniently located in either Zone 2 or Zone 3 in London. Students will be within walking distance of the Tube network, local supermarkets, restaurants and cafes.The housing will be fully furnished and the cooking spaces will be fully equipped with utensils, plates, glasses and cookware. All apartments have Wi-Fi, laundry facilities, linens and 24/7 emergency support. Your program application will have a housing questionnaire to gather information and assist with roommate assignments. Please note that students may share an apartment with students of a different gender.

Budget and Price

Global Sports Business Strategy in London

2025 Summer

Program Fees Paid to GEO
UO Study Abroad Fee* $500
Program Tuition $7,850
Housing & Included Meals $2,000
Local Transportation $500
Insurance $85
Other Estimated Expenses
Estimated Airfare from Eugene $1,796
Estimated Additional Meals $850
Estimated Cell Phone Expenses $100
Estimated Cost of Acquiring Passport $150
Estimated Additional Living Expenses $500
Total
Total Estimated Cost of Attendance $11,750

Included in Program Costs: Program tuition, medical insurance, pre-departure orientation, housing, excursions, some meals, and on-site support

* Non-UO Students: study abroad fees and application fees vary by campus; check with your home campus study abroad office.

Please visit GEO Billing Information for information about how you will be billed and when payments are due.

Cancellation Policy

Cancellation Date Cancellation Penalty
Upon Acceptance

Student agrees to $500 non-refundable program deposit 
12 weeks before program start date

Student is responsible for 50% of total GEO program fees  
Program start date or after program begins

Student is responsible for 100% of total GEO program fees
Note that scholarship funds are not able to be applied to program deposit.

IMPORTANT: The GEO Cancellation Policy is effective from the time a student agrees to pay their non-refundable program deposit or electronically signs the program commitment form, regardless of application or acceptance status. It is essential to read this policy before a potential cancellation takes place, to fully understand the withdrawal and cancellation penalties, and to understand what it means financially to commit to a study abroad program.

Students who cancel their participation must notify GEO in writing. Email is acceptable (geoinfo@uoregon.edu). Verbal notification to GEO or notification given to a non-UO campus study abroad office is not sufficient.

For full details, see the complete GEO Cancellation Policy.

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