Global Education Oregon Menu

The course assesses the parameters of marketing strategy and success in the context of prevailing Chinese cultural norms and expectations in a rapidly developing consumer culture wherein social mobility, rapid change, technological sophistication and the growing incursion of foreign mass media and popular culture are the conditions of the day.

This course covers the analysis and development of marketing strategy and tactics for multinational and global markets. Use of specific case studies in the Austrian context, including multinational companies with bases in Vienna, makes for a rich and complex practical study of key concepts. This course is required for the UO Global Business certificate and also meets a requirement for international studies majors focusing on international business.

In this course you will analyze traditional and emergent practices in marketing to the global consumer in the twenty-first century with a focus on European and German marketing practices. You will examine key marketing concepts such as the 4Ps, “going glocal,” primary and secondary research methods, Blue Ocean strategy, consumer behavior, target marketing, market segmentation, online and e-commerce marketing, branding and many other cross-cultural and intercultural world context with an emphasis on the European and German markets for a better understanding of the region.

Four quarter credits.In this course you will examine the practice of news journalism, and the manner in which it is being remolded by new digital platforms and increasing competition. The key requirement is that you are curious about the world and the way it is changing. You will need to read widely about how the world is reported – and you will have the chance to write and report.Every week, we will look at a topical news story and the different ways in which it is being reported across countries and platforms (TV, press, websites).

This course aims to provide a general understanding of international trade and, more specifically, knowledge of techniques used in export practice. It is composed of two parts. The first part deals with customs procedures, the overall international carriage of goods and also the techniques and tools of international payment. The second part, entitled Export Diagnosis, is a project based on a real case that you and other students will conduct. It will familiarize you with the conditions that SMEs have to meet in order to implement a successful export strategy.

You will be assigned to internships according to your interests and qualifications. Internships are full-time experiences for a minimum of five weeks (25 working days) of the program. Internship reports must be completed after the program ends. Internship supervisors will also complete evaluations.

(Internship and Service Learning Placement Hours 100)This seminar actively helps you to evaluate your development in the workplace through discussions of organizational theory, employment best practice and inter-cultural skills for business.

Independent Research Projects integrate theory and practice through planned, supervised field research experience. A key component of a student’s academic development is the ability to apply what is learned in the classroom to research conducted in the world around them. This course offers students individualized, applied learning opportunities to explore and clarify career goals, apply theory, acquire new skills, gain experience, further investigate topics of interest, and improve Spanish language proficiency.

This is an introductory course on contemporary Chinese politics, government and public policy for international students. This course examines China from a variety of perspectives to enlighten our understanding of China today. All through the course, we will try to tackle the following questions: To what extent did the communist/revolutionary legacy affect reform-era politics and policy in China? Why has China been able to achieve such significant economic growth in the past three decades?

The course content focuses on the analysis of the basic linguistic characteristics of the Spanish language. It introduces students to the study of the Spanish sound system (phonetics and phonology), formation of words (morphology), sentence structure (syntax), as well as the evolution of the different Spanish varieties (historic, regional, and social). This class will prepare students for higher-level courses in Hispanic linguistics and others in which Spanish is used in formal academic contexts. This course requires students to have completed two years of college-level Spanish.