Intensive Spanish for Healthcare Professionals in Oviedo

This intensive Spanish course is aimed at persons who work or intend to work in the health care related field.  Rather than only teaching standard terminology, classes offered incorporate common dialect variants,  a as well as aspects of Latino culture that can impact the patient’s health and interaction with the medical system. Students are taught techniques and strategies for effective communication with Latino patients in a medical setting.

Intercultural Dynamics

Each actor in a globalized economy is increasingly likely to work with colleagues and partners from diverse cultural environments. Cross-cultural awareness and communication skills are therefore essential assets. This course aims to introduce you to the main issues of intercultural dynamics within groups of various cultural origins. Concepts from communication sciences will be introduced and a range of theories from the social sciences will be drawn upon that help make sense of the specific challenges of intercultural encounters.

International Corporate Finance

This course will explain the establishment of financial statements and the functioning of financial markets and financial reporting strategies of listed companies, in general. It will also focus on the most important issues of international corporate finance, related to investment policy, capital budgeting and corporate valuation of the firm.

International Facility and Event Management

At the completion of this course, a student will understand the use of needs assessment, feasibility, and impact studies in the facility planning process; understand the concept of risk management as it relates to planning and managing a sport facility and event; understand key principles associated with managing a sport facility and event; and demonstrate knowledge of how to schedule, promote, and maintain sport facilities and events.

International Marketing (UO MKTG 470)

This course covers the analysis and development of marketing strategy and tactics for multinational and global markets. Use of specific case studies in the Austrian context, including multinational companies with bases in Vienna, makes for a rich and complex practical study of key concepts. This course is required for the UO Global Business certificate and also meets a requirement for international studies majors focusing on international business.

International Marketing in the Twenty-first Century

In this course you will analyze traditional and emergent practices in marketing to the global consumer in the twenty-first century with a focus on European and German marketing practices. You will examine key marketing concepts such as the 4Ps, “going glocal,” primary and secondary research methods, Blue Ocean strategy, consumer behavior, target marketing, market segmentation, online and e-commerce marketing, branding and many other cross-cultural and intercultural world context with an emphasis on the European and German markets for a better understanding of the region.