Program Overview

This program will explore the worldwide wine industry with a focus on Italian wines from Tuscany. In a career path-like course, students will learn real-world wine marketing management essentials, both in the classroom and through excursions to nearby wineries. As a natural extension, students will be immersed in the process of making wine as well as learning about wine itself.

** GEO programs are under continuous review during this period of global uncertainty and limited travel.  All program details outlined on this page, including program cost, are subject to change if global or location-specific conditions require modifications to program structure.

Check out what Kenzie had to say about her experience!

Additional requirements

Business and Accounting majors: : students must take BA 308 before taking the prerequisite course for this program, MKTG 311. Students will not be eligible for the program without having taken BA 308 and MKTG 311.

Pre-Business Administration majors: students need to be admitted to the business or accounting major, take BA 308 and then MKTG 311 before the program starts

Business minors and other students: students must take BA317 before the program starts.


Academic Details

Students will enroll in two marketing courses, Wine Marketing Management and Sustainable Marketing. They will also take a course on cross-cultural communication that provides an introduction to Italian society and culture. Students must have completed a principles of marketing course. At the University of Oregon, that is either MKTG 311 or BA 317.
Classes are small, giving students the opportunity for individual attention and participation. Excursions to Florence and other historic sites are part of this learning experience.
GEO occupies the second floor of what was once was a Baron’s mansion. Many walls and the ceilings still adorn the original fresco paintings. There are multiple classrooms, a library, and a computer room for student use, and lots of space for students to meet.  Facing a beautiful park in the heart of Siena, the GEO facility is ideally located.

Course Equivalencies

Actual credit awarded is determined by the relevant department at your university in consultation with the study abroad office. Check with your study abroad advisor for more information.

UO students, please refer to the UO Course Equivalency Process and the UO Office of the Registrar Course Equivalency Database.

Faculty and Staff

Roger Rutan is a UO faculty member in the Lundquist College of Business who has spent over 20 years of his business career in the wine industry.  He continues to be actively involved as a consultant.  His experience with wine marketing management and sustainable marketing in the wine industry as well as in other industry sectors will give students practical, real world skills.

Housing Description

Experience life as part of an authentic Italian neighborhood, living in apartments with other GEO and/or International/Italian students or students’ residence (small dorm) with other American, Italian or international students throughout the town of Siena. Some apartments are within walking distance of the GEO classroom within the old city walls, while others are in neighborhoods just outside and accessible by public transportation. No matter where you live, close by you can find small local grocers, restaurants, and cafés unique to your neighborhood. Each apartment is fully furnished with beds, desks and a kitchen table and chairs. You will share a bedroom with one or two other students, as well as the common spaces (bathroom, kitchen, etc.). The kitchens are equipped with utensils, plates, glasses, cookware, an electronic oven and a gas stove. You will also receive two sets of linens and each apartment has access to a washing machine and drying rack.

Dates and Deadlines

TermYearPriority DeadlineDeadlineArrival DateDeparture Date

Travel Advisories

For current health, safety, and travel advisory information, search the US Department of State country webpage.

Priority Discounts

If your program has a Priority Deadline, complete all pre-decision application materials by this date to receive a $100 credit toward your program fee. Please note, students participating in multiple summer programs are only eligible to receive the $100 credit once.

Note: this $100 discount does not apply to priority deadlines for SIT programs.