Instructor
Alena Ruggerio
Course Description
This course explores what communicators can do to serve the Principality of Asturias and the country of Spain with skills of persuasion. Learn to bust the myths that persuasion is synonymous with propaganda, unethical sales, or product marketing by applying ethical persuasion strategies grounded in rhetorical theory and social scientific data to contemporary environmental issues such as ecotourism and wildlife conservation in Asturias.