International Business

Instructor

Louise McNamara

Location

Segovia

Course Description

This course provides students with a comprehensive understanding of international business theories, global trade policies, and corporate strategies, utilizing our unique vantage point in Segovia, Spain. Drawing heavily on the instructor’s professional background in multilateral diplomacy at the Permanent Mission of Japan, the United Nations, and economic research for the World Trade Organization (WTO), this curriculum bridges academic theory with live global practice.

Students will analyze how geopolitical shifts, economic integration, and multilateral regulatory frameworks dictate corporate decision-making and cross-border market entry. Special attention will be dedicated to Spain’s position within the European Union (EU) and its direct implications for regional trade dynamics. Through hands-on consulting for local enterprises in the Castile and León region, field-based policy labs, and cross-cultural negotiation simulations, students will develop the critical analysis, reflection, and practical skills necessary for navigating global commerce.