This course provides students with a comprehensive understanding of the core concepts and practices of International Business, focusing on their application within global and regional contexts. By examining the role of international institutions, regulatory frameworks, and ethical considerations, students will gain insights into how businesses operate across borders. Special attention will be given to Spain's role in the European Union (EU) and its implications for international trade and business strategies. Through lectures, discussions, case studies, and excursions, students will develop cross-cultural competence and practical skills necessary for navigating the complexities of global commerce.

The course also emphasizes the importance of corporate social responsibility (CSR) and ethical decision-making in international business environments. Students will analyze real-world scenarios and apply theoretical knowledge to assess business strategies in Segovia and Spain.