Wine Marketing Management will provide students with a deep understanding of every aspect of real world wine marketing management. This course will teach students the unique aspects and attributes of the wine industry and how that drives marketing planning and decision making. The course begins with learning to understand the wine marketplace and the keys to success in today’s saturated market. Students will learn how to evaluate customers and wine markets, ensuring that their marketing strategies will resonate with those customers and will get the desired results. As it relates to the wine industry, students will learn how to develop and apply product strategy, supply chain management practices, pricing strategies, and e-commerce strategies. The development of a marketing plan for a winery will bring course content together. This project will be as close to real life as students will experience in their entire college career.