This course introduces students to the biggest industry in Segovia, tourism. Students will learn about different types of tourism in Segovia and Spain and gain a deeper understanding of how tourism functions as a business within a specific national context.  The course includes hands-on learning in which students will connect with local business owners, analyse case studies, as well as visit major sites and businesses to better understand and analyse tourism business practices and management strategies.  Through learning about tourism management and strategies for successful tourism ventures, students will develop an understanding of entrepreneurial strategies and how to work with and serve clients.   In teams, students will develop venture tourism business ideas.