Cross-Cultural Business Communication
All over the world organizations are finding themselves increasingly engaged in cross-cultural communication, whether they are doing business in another country, sourcing products from abroad, managing an increasingly multicultural workforce at home, or appealing to customers from a variety of cultural backgrounds. As a result, intercultural communication skills are not a distant need for the future, but a real need right now in the workplace. Singapore has a particularly vibrant community that provides us the insight and experience to interact with a culturally-potent business environment.