Global Campaign Strategies

Today, advertising, public relations, and media professionals play an active role in creating messages intended to reach audiences living in diverse parts of the world. In this class, we will learn how to construct strategic campaigns intended for global audiences. In the first part of the class, we focus on cultural considerations and the shared values that may unite audiences. In the second part of the class we focus on messaging and creative strategy, finding ways to unite audiences while respecting local values and traditions.

3rd Year Intensive Spanish- Grammar Review

The present course, Intensive Review Spanish Grammar, aims to recover and systematize students' knowledge about the grammar of Spanish, in order to contribute to the improvement, by advanced students of Spanish as a foreign language, of their communicative competence. Such competence is understood as the dominion and generalized access to a baggage of strategic resources oriented to an effective interaction and communication within the framework of a certain society and its culture.

Survival Spanish 2

This course consists of five modules and was designed for students at an elementary / intermediate level (CEFR A2/B1) who need to learn essential Spanish to face everyday situations as tourists in Spanish-speaking countries, especially in Argentina. It focuses on communication rather than grammar, and provides students with basic vocabulary as well as an introduction to the Argentinian culture.  

Survival Spanish

This course is meant for students with little or no experience with the Spanish language. You will learn basic greetings and sayings to help you better navigate the local Segovia community and Spanish culture during the program.

The Middle Ages Meets Popular Culture in Siena: Reading the Signs of Italy with Umberto Eco

Umberto Eco (1932-2016) was a world-renowned Italian media theorist and bestselling novelist who loved to explore and interpret how cultures make sense of themselves through language and symbols. From the study of James Bond to Superman to James Joyce and Thomas Aquinas, from the Monasteries in the Middle Ages to California's Hearst Castle, Eco was a cultural detective. He studied how we make meaning in popular culture as well as high art.

Hispanic Culture through Literature (900-1600)

This class introduces students to a selection of texts written in the various languages of the Iberian Peninsula (Latin, Arabic, Hebrew, Castilian, Catalan, Asturian, Portuguese) from 900-1600 in their literary, artistic, and historical contexts. It is a survey course meant to familiarize students with some of the major historical, cultural, and literary currents of the premodern Iberian world. In addition, students will gain proficiency in the critical analysis of primary literary texts, using secondary texts as supporting evidence for historical and cultural context.

History of Iberian Languages

In this course we will study the languages of Iberia in their socio-cultural context. Topics will include the development of the Iberian Romance languages from Latin, Andalusi Arabic in its classical and vernacular forms as well as Aljamiado (Islamic Spanish), Hebrew, and Judeo-Spanish. Emphasis will be on language use across different speech communities, and the relationship between written and spoken communication in their social, cultural, and political contexts.

Independent Internship

Internships integrate theory and practice through planned, supervised work experience.  A key component of a student’s professional development is the ability to apply what has been learned as a university student, to the world of work.  This course offers students individualized, applied learning opportunities to explore and clarify career goals, apply theory, acquire new skills, gain experience, network with professionals, and improve Spanish language proficiency.