Wine Marketing Management
Wine Marketing Management will provide students with a deep understanding of every aspect of real world wine marketing management. This course will teach students the unique aspects and attributes of the wine industry and how that drives marketing planning and decision making. The course begins with learning to understand the wine marketplace and the keys to success in today’s saturated market. Students will learn how to evaluate customers and wine markets, ensuring that their marketing strategies will resonate with those customers and will get the desired results.
Sustainable Marketing
Sustainability is the greatest challenge of our lives. While the past century has witnessed an unprecedented increase in global wealth, the spoils have been unevenly distributed, exacerbating economic inequality, social injustice, food insecurity, and health emergencies for the world’s underrepresented. Those with means fed an ever-growing cycle of ‘abundance accumulation’ that has resulted in increasing consumption patterns, further inspired by business and marketing activities designed to stimulate our desire to ‘buy more stuff.’