PR & Advertising in Stockholm and London

Language Requirement: None
Academic Standing by Program Start: Sophomore or above
Location: Sweden, United Kingdom
GPA: 2.75
Program Overview

This 3-week program will introduce students to global strategic communication through the lens of public relations and advertising in two major European cities, London and Stockholm. Students will learn through classroom instruction, lectures and visits with local practitioners, experiential excursions, and special projects designed to enhance their understanding of the global forces impacting the strategic communication industry.

Students will spend one week in Stockholm, Sweden and then travel to London, UK for the final two weeks of the program. This program is strategically set in two major European cities; both have vibrant public relations and advertising industries with local offices of the world’s leading advertising and PR agencies. Additionally these two locations are also instrumental in the global marketplace with a diversity of industries that all practice public relations and advertising and are well known for entertainment and culture. 

Potential program excursions and site visits include: H&M Corporate Office, IKEA Headquarters, Spotify Headquarters, ABBA Museum, St. Paul's Cathedral, Ogilvy UK, Publicis London, Milk + Honey PR, and more.

Academic Details

This program will give students a global perspective of strategic communication through two 4-credit courses led by two UO professors from SOJC. One class will serve as a J480 public relations special topics course (now a requirement for all public relations students). The other will be an SOJC upper division elective, and for advertising majors can count as J460 Brand Development, which fulfills an advertising major requirement.

This intensive experience will offer public relations and advertising students an opportunity to critically analyze and compare strategic communication practices across different industries in a global marketplace. Students will expand their perspectives and gain cultural awareness about strategic communication in different cultures. Students will apply the theory and best practices learned in the classroom to cultural excursions and experiential assignments.

Course Equivalencies

Actual credit awarded is determined by the relevant department at your university in consultation with the study abroad office. Check with your study abroad advisor for more information.

UO students, please refer to the UO Course Equivalency Process and the UO Office of the Registrar Course Equivalency Database.

Faculty and Staff

Courtney Munther is a senior instructor of public relations, and she teaches classes in PR principles, strategic writing, media relations and nonprofit communication, and has taught at UO’s Strategic Communication Master’s Program in Portland. Courtney co-founded and co-directs Writing Central, an innovative peer writing program for journalism and communication students. She is also involved in leading experiential trips to San Francisco. In 2019 she won the Jonathan Marshall Award for Innovative Teaching in Journalism and Communication.

Dr. Autumn Shafer is a native of the Pacific Northwest. Her research seeks to address important social, theoretical, and practical issues related to public health promotion and social issues advocacy. Her professional experience includes being a political campaign manager, field director, and legislative aide in Washington state. As a campaign manager and a field director overseeing several campaigns, she gained experience in public relations writing, print and video advertisement design and buying, online outreach, fundraising, crisis communication, political field research, and strategic campaign management. Additionally, Dr. Shafer has led two summer study-abroad classes to London with a focus on public relations and media culture. 

Housing Description

In Stockholm, students will stay in a hotel near the city center with breakfast included daily and free Wi-Fi. They will share double or quadruple occupancy rooms depending on availability. The location of the hotel is very near the city center and an easy commute to class. 

In London, students will be staying in apartments. Students will be housed in shared rooms with shared living spaces (kitchen, bathrooms, common space) with other students on the program. The apartments will be conveniently located in zones 1 or 2 in Central London. Students will be within walking distance of the London Tube, local grocers, restaurants, and cafés. Each apartment is fully furnished with beds, desks and a kitchen table and chairs. The kitchens are equipped with refrigerator, stove, microwave utensils, plates, glasses, and cookware. All apartments have wireless internet access, a washing machine, bed linens, and 24/7 emergency support.

Additional requirements
Due to the intensive nature of the program, students must attend 20 hours of pre-program meetings during the spring term prior to departure. The dates and time of these mandatory meetings will be provided to students after they are accepted to the program.
Dates and Deadlines
Term Year Priority Deadline Deadline Arrival Date Departure Date





Early July

Late July

Travel Advisories

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