PR & Advertising in London

Language Requirement: None
Academic Standing by Program Start: Sophomore or above
Location: Europe, United Kingdom, England
GPA: 2.75
Program Overview

This 3-week program will introduce students to global strategic communication through the lens of public relations and advertising in London, United Kingdom. Students will learn through classroom instruction, lectures and visits with local practitioners, experiential excursions, and special projects designed to enhance their understanding of the global forces impacting the strategic communication industry.

Students will study at the GEO London Center located near the heart of the city. This program is strategically set in a metropolis with local offices of the world’s leading advertising and PR agencies. Additionally, this location is instrumental in the global marketplace with a diversity of industries that all practice public relations and advertising and are well known for entertainment and culture. 

Potential program excursions and site visits include: Westminster Abbey, Wembley Stadium, Mint Agency, Purple PR, ECHOS Brand Communication, St. Paul's Cathedral, Ogilvy UK, Publicis London, Milk + Honey PR, and more.

Dates and Deadlines
This program has reached capacity for summer 2022 and is no longer accepting applications.
Term Year Priority Deadline Deadline Arrival Date Departure Date







Academic Details

This program will give students a global perspective of strategic communication through two 4-credit courses led by two UO professors from SOJC. One class will serve as a J480 public relations special topics course (now a requirement for all public relations students). The other will be an SOJC upper division elective, and for advertising majors can count as J460 Brand Development, which fulfills an advertising major requirement.

This intensive experience will offer public relations and advertising students an opportunity to critically analyze and compare strategic communication practices across different industries in a global marketplace. Students will expand their perspectives and gain cultural awareness about strategic communication in different cultures. Students will apply the theory and best practices learned in the classroom to cultural excursions and experiential assignments.

Course Equivalencies

UO students: please refer to the UO Course Equivalency Process and the UO Office of the Registrar Course Equivalency Database.

Non-UO students: Actual credit awarded is determined by the relevant department at your university in consultation with the study abroad office. Check with your study abroad advisor for more information.

Additional requirements
Due to the intensive nature of the program, students must attend 20 hours of pre-program meetings during the spring term prior to departure. The dates and time of these mandatory meetings will be provided to students after they are accepted to the program.
Application process

This program has a rolling admission application processGEO staff (and the program faculty leader, if applicable) will complete a review of the application materials of complete applications in the order that they are submitted (“first come, first serve”). Decisions about acceptance will be made shortly after you submit a complete application. There are some programs that fill fast, some even before the deadline. Students are encouraged to complete applications and commit to programs early.

Acceptance is based on a holistic review of your application.  This includes a review of your GPA, transcripts (including courses taken and in-progress), any additional requirements or prerequisites (see section "Additional Requirements"), and the short statement.

Faculty and Staff

Courtney Munther is a senior instructor of public relations, and she teaches classes in PR principles, strategic writing, media relations and nonprofit communication, and has taught at UO’s Strategic Communication Master’s Program in Portland. Courtney co-founded and co-directs Writing Central, an innovative peer writing program for journalism and communication students. She is also involved in leading experiential trips to San Francisco. In 2019 she won the Jonathan Marshall Award for Innovative Teaching in Journalism and Communication.

Autumn Shafer, Ph.D., is an associate professor in the School of Journalism and Communication. Over the years, she has led two summer study abroad classes to London with a focus on public relations and media culture. In Eugene, she often teaches courses about strategic communication research methods, strategic communication planning and cases, and health promotion. Autumn has a student-centered approach to teaching and seeks to create a collaborative and inclusive environment where students feel both challenged and supported as they learn. 

Housing Description

Students will be staying in shared apartments. Students will be housed in shared rooms with shared living spaces (kitchen, bathrooms, common space) with other students on the program. The apartments will be conveniently located in zones 1 or 2 in Central London. Students will be within walking distance of the London Tube, local grocers, restaurants, and cafés. Each apartment is fully furnished with beds, desks and a kitchen table and chairs. The kitchens are equipped with refrigerator, stove, microwave utensils, plates, glasses, and cookware. All apartments have wireless internet access, a washing machine, bed linens, and 24/7 emergency support.

Travel Advisories

GEO programs are under continuous review during this period of global uncertainty and limited travel. All program details outlined on this page, including program cost, are subject to change if global or location-specific conditions require modifications to program structure.

To learn more about COVID regulations while studying abroad, visit our FAQ page.