This 4-week program will introduce students to global strategic communication through the lens of public relations and advertising in London, United Kingdom. Students will learn through classroom instruction, lectures and visits with local practitioners, experiential excursions, and special projects designed to enhance their understanding of the global forces impacting the strategic communication industry.
Students will study at the GEO London Centre, located near the heart of the city. This program is strategically set in a metropolis with local offices of the world’s leading advertising and PR agencies. Additionally, this location is instrumental in the global marketplace with a diversity of industries that all practice public relations and advertising and are well known for entertainment and culture.
Potential program excursions and site visits include: WE Communications, Hoffman Agency, Weber Shandwick, Hampton Court Palace, Parliament and Westminster Abbey. You can hear about one student's experience here.
Scholarships: Applicants to this program have the option to apply for a program-specific scholarship. Award recipients are chosen based on academic merit, financial need, and overall quality of their essay. Individual awards range from $500-$2500. To be considered, the Scholarship Essay must be completed by February 15. Please refer to the Scholarship Essay instructions in the program application or speak with your GEO advisor for more details.