This course aims to develop your competencies at writing a Strategic Marketing Plan for a company. In order to be able to build up a consistent document that will assist the company with efficient strategic decisions in marketing, you will first need to understand the key new concepts in strategic marketing and to build upon their learning from earlier classes in Principles in Marketing (first year) and Advanced Marketing (second year). However, these two courses are not a prerequisite for this course.You will then develop your abilities to synthesize and analyze through a set of individual and group work exercises. This course will provide you with the appropriate tools to develop an efficient strategic plan, but also its corresponding action plan. This course will also assist you to further develop your teamwork skills, your presentation skills and your ability to produce professional support documents.