Business and Economics

European Economics

This course focuses on different parts of European economics. It also features a module on lobbying in the European Union. Through these aspects of European economics, you will gain an understanding of the workings of the Common Internal Market, its impact on the Member States and its positioning in our globalized world.

European Sustainability Policies

In this course you will cover the history, the political economy and the economics of European sustainability policies from the 1970s to the present. The introduction will define the key concepts of sustainability and the European business environment. The second part will make the link between energy policies, energy saving and eventually environmental protection at the beginning of the development of an environmental conscience. It will consider the major elements of environmental policies and the key documents in the respective sectors.

FIN 316 Financial Management

This course will explore the process of corporate financial planning, selection among alternative investment opportunities, analysis of risk, funds acquisition, and long-term financing. This class presents the basic principles of financial management and applies those principles to some of the major decisions facing a corporation. Valuation is a central theme in finance, so students will spend much of the course learning to value uncertain future cash flows.

Financial Management

This is an introductory finance course covering the general principles of a large number of subfields (financial markets and institutions, corporate finance, investment criteria). It includes an introduction to several financial products: bonds, stocks, derivative products, portfolio management, dividend and investment policy, capital structure.

International Corporate Finance

This course will explain the establishment of financial statements and the functioning of financial markets and financial reporting strategies of listed companies, in general. It will also focus on the most important issues of international corporate finance, related to investment policy, capital budgeting and corporate valuation of the firm.

International Marketing (UO MKTG 470)

This course covers the analysis and development of marketing strategy and tactics for multinational and global markets. Use of specific case studies in the Austrian context, including multinational companies with bases in Vienna, makes for a rich and complex practical study of key concepts. This course is required for the UO Global Business certificate and also meets a requirement for international studies majors focusing on international business.

International Marketing in the Twenty-first Century

In this course you will analyze traditional and emergent practices in marketing to the global consumer in the twenty-first century with a focus on European and German marketing practices. You will examine key marketing concepts such as the 4Ps, “going glocal,” primary and secondary research methods, Blue Ocean strategy, consumer behavior, target marketing, market segmentation, online and e-commerce marketing, branding and many other cross-cultural and intercultural world context with an emphasis on the European and German markets for a better understanding of the region.