Courses and Credits
Global CultureRead more about Global Culture Culture surrounds us. The movies we watch, the clothes we wear, the stories we tell, and the music we listen to all contribute to our individual and collective identities. For much of human history, culture has been shaped by our local environments, but today we live in a time in which commodities, bodies, and information flow easily across borders.
Global Campaign StrategiesRead more about Global Campaign Strategies Today, advertising, public relations, and media professionals play an active role in creating messages intended to reach audiences living in diverse parts of the world. In this class, we will learn how to construct strategic campaigns intended for global audiences. In the first part of the class, we focus on cultural considerations and the shared values…