J 460: Brand Development Topic
This course will give you an opportunity to critically analyze and compare communication strategies across different industries in a global marketplace. You will expand your understanding of and cultural awareness about the role of communication in Europe, and enhance your ability to collect, process, analyze, and package information to target specific audiences.
By the end of this course, students can expect to:
J 480: Public Relations Topic
This course examines how strategic communication is used to promote participation in global entertainment and culture, such as music, art, sports, film, and historical sites that operate as both as modern entertainment (i.e., tourism) and symbols of a region’s cultural heritage. Concepts are taught within the context of strategic communication case studies.