Core to understanding the sports business industry is a deep understanding of the global impact of sports across a range of critical topics – issues on sustainability, cultural impact, economic impact, geopolitical factors, social issues, and peace. Students will immerse themselves in real world challenges through classes, site visits, and industry engagements, while examining both the micro and macro impacts of sporting events and their related infrastructure. The role of business, government, not-for-profits, and other related entities will be reviewed. Sports remains one of the remaining societal phenomena that crosses socioeconomic, geographical, and political borders. None of this is without its significant challenges as the impact and legacy of sport globally remains a core consideration.

Students taking the course also need to take SBUS 199 Sports Business Culture in the UK, offered in Great Britain during the similar dates and SBUS 250 Sports Business and Society as a prerequisite (or online during the summer).