SBUS 410 Global Sports Business Strategies

Core to understanding the sports business industry is a deep understanding of the global impact of sports across a range of critical topics – issues on sustainability, cultural impact, economic impact, geopolitical factors, social issues, and peace. Students will immerse themselves in real world challenges through classes, site visits, and industry engagements, while examining both the micro and macro impacts of sporting events and their related infrastructure. The role of business, government, not-for-profits, and other related entities will be reviewed.

SBUS 255 - Business of the Olympic Games

This course offers an examination of the Olympics past and present in order to understand the current business and marketing landscape around the Games and its’ future. Olympic sports marketing differs from more general sports marketing in several important ways, including: the complexity of this mega-sports event, the diversity of Olympics fans, the wide range of competitive sports at each Olympiad, the uniquely global appeal and reach of the Games and the governing rules that surround marketing and sponsorship of the Games.

Global Impact of Sports

This course is embedded into the 2018 Undergraduate Global Impact of Sports Study Tour to London in partnership with Arsenal FC.Core to understanding the sports business industry is a deep understanding of the global impact of sports across a range of critical topics – issues on sustainability, cultural impact, economic impact, geopolitical factors, social issues, and peace.Students will immerse themselves in real world challenges provided by Arsenal FC along with other industry engagement while examining both the micro and macro impacts of sporting events and their related infrastructure.

Global Sports Business and Society

This course is embedded into the 2018 Undergraduate Global Impact of Sports Study Tour to London in partnership with Arsenal FC.Global Sports Business and myriad intersections with society are an emerging area of study that focus on the management and cross-cultural context of sport and the issues / challenges that surface when sport is examined through an international lens.
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