You will enroll in two, four-credit classes while in London. These courses will combine classroom learning with experiential excursions that provide access to important locations and individuals within the business sphere of the United Kingdom and European Union.
Cross-Cultural Business Communication (equivalent to BA 361) understand the nuances involved in working cross culturally based on research from social science, psychology and organizations. This course develops an awareness of cultural priorities and intercultural communication skills and applies them to practical business communication and professional contexts. This course is an upper division elective course for Business Administration majors and also satisfies the Cultural Awareness for Business Decisions Requirement.
Marketing the Arts is a upper division Marketing elective course where you will visit various museums, theatres, and concert venues to engage with their marketing experts to understand the foundations that go into promotions and events at leading organizations in a global city.
Both courses are recognized and approved for academic credit at the University of Oregon and can apply to the Business Administration major or minor. There are no pre-requisites and the program is open to students from any major.
For business administration and accounting majors this program may satisfy two of three Lundquist College of Business (LCB) Global Context requirements and meets the Cultural Awareness for Business Decisions Requirement with LCB academic advisor approval. Please contact a LCB academic advisor for more details about these requirements.