Language Requirement: None
Academic Standing by Program Start: Sophomore or above
Location: Europe, United Kingdom, England
GPA: 2.75

Program Overview

This three week Global Sports Business Strategy program exposes you to international sports businesses and highlights business strategies and priorities for both US-based sports businesses operating in international markets and Global companies that engage with US consumers. This program is an excellent way for a student interested in an international career to experience the possibilities of international markets in a firsthand and intensive immersion. It is important to understand how the cultural, social, and political context affects business strategies across core functions. You will engage in a comparative exploration of sports business industries and markets throughout the UK, engage with executives and staff from a myriad of international sport business organizations, participate in sporting activities and to experience other sporting events as spectators, and enhance your cultural understanding of the role that sport plays in countries around the world. You will gain perspective on your own native sport culture in comparison to others around the world, which will help you become a more informed and insightful professional.

Dates and Deadlines

TermYearProgram DeadlineArrival DateDeparture Date
Summer20253/15/20258/12/259/2/25

Hear from Our Students

Group of college students in Stamford Bridge stadium

Sports Business in the UK


Studying abroad in London, Edinburgh, and Cardiff led by Dr. Yoav Dubinsky was an amazing experience. As someone who wants to enter the sports business, this program provided useful insights into the… read more

Faculty-Led Scholarship Opportunity

Applicants to this program are eligible for program-specific scholarship funds. Award recipients are chosen based on academic merit, financial need, and overall quality of their essay. Individual awards range from $500-$1,500. To be considered, apply to the GEO General Scholarship by the advertised deadline for the term you will be abroad. Students who apply will automatically be considered for all available funding within the General Scholarship, including this program's scholarship funds.

Discount for Pell Recipients

To expand access to study abroad, GEO is offering a $500 discount for this program to UO students who currently have the Pell Grant as part of their federal financial aid (FAFSA).

Academic Details

You will earn elective credit in the UO business major while fulfilling one of the business major’s Global Context requirement courses. The program combines traditional academic teaching modules, corporate site visits and spectator sport/sport culture experiences. The program will expose you to how sports businesses operate around the world, in addition to highlighting the business strategies and priorities for US-based sports businesses operating in international markets. 

Course Equivalencies

UO students: please refer to the UO Course Equivalency Process and the UO Office of the Registrar Course Equivalency Database.

Non-UO students: Actual credit awarded is determined by the relevant department at your university in consultation with the study abroad office. Check with your study abroad advisor for more information.

Additional Requirements

If you are a non-UO student attending a GEO partner campus, please contact your GEO Campus Representative for additional details.

Faculty and Staff

This program is led by Yoav Dubinsky, who joined the Lundquist College of Business in 2018 after completing his PhD at the University of Tennessee, Knoxville. Born and raised in Tel-Aviv, Israel, Dubinsky is a sports researcher and a former sports journalist with almost two decades of experience covering and researching local, national, and international sports. His interdisciplinary scholarship focuses on sports, nation branding, public diplomacy, and country image and especially how countries, cities, and communities try to improve their images and reputations through sports.

Housing Description

Accommodations in London are in shared student apartments with program participants. A couple group meals are included. You will find most lunches and dinners on your own at one of many nearby restaurants or street carts.