Global Sports Business Strategy in the UK

Language Requirement: None
Academic Standing by Program Start: Sophomore or above
Location: Europe, United Kingdom, England
GPA: 2.75
Program Overview

This program is no longer accepting applications for Summer 2024.


This three week Global Sports Business Strategy program exposes you to international sports businesses and highlights business strategies and priorities for both US-based sports businesses operating in international markets and Global companies that engage with US consumers. This program is an excellent way for a student interested in an international career to experience the possibilities of international markets in a firsthand and intensive immersion. It is important to understand how the cultural, social, and political context affects business strategies across core functions. You will engage in a comparative exploration of sports business industries and markets throughout the UK. London will be your home base for most of the program, although you will also travel to Scotland and Wales to engage with executives and staff from a myriad of international sport business organizations, to participate in sporting activities and to experience other sporting events as spectators, enhancing your cultural understanding of the role that sport plays in countries around the world. You will gain perspective on your own native sport culture in comparison to others around the world, which will help you become a more informed and insightful professional.

Students will need to take SBUS 250 Sports Business and Society prior to the program start as a pre-requisite or online during the summer. 

Dates and Deadlines
Term Year Deadline Arrival Date Departure Date
Summer 2024 3/15/2024 6/30/24 7/20/24

Discount for Pell Recipients

To expand access to study abroad, GEO is offering a $400 discount for this program (Summer 2024 and beyond) to UO students who currently have the Pell Grant as part of their federal financial aid (FAFSA).

Academic Details

You will earn elective credit in the UO business major while fulfilling one of the business major’s Global Context requirement courses. The program combines traditional academic teaching modules, corporate site visits and spectator sport/sport culture experiences. The program will expose you to how sports businesses operate around the world, in addition to highlighting the business strategies and priorities for US-based sports businesses operating in international markets. 

Course Equivalencies

UO students: please refer to the UO Course Equivalency Process and the UO Office of the Registrar Course Equivalency Database.

Non-UO students: Actual credit awarded is determined by the relevant department at your university in consultation with the study abroad office. Check with your study abroad advisor for more information.

Additional requirements

Pre-requisite: SBUS 250 Sports Business and Society prior to program start or online during the summer. 

If you are a non-UO student attending a GEO partner campus, please contact your GEO Campus Representative for additional details.

Faculty and Staff

This program is led by Yoav Dubinsky, who joined the Lundquist College of Business in 2018 after completing his PhD at the University of Tennessee, Knoxville. Born and raised in Tel-Aviv, Israel, Dubinsky is a sports researcher and a former sports journalist with almost two decades of experience covering and researching local, national, and international sports. His interdisciplinary scholarship focuses on sports, nation branding, public diplomacy, and country image and especially how countries, cities, and communities try to improve their images and reputations through sports.

Housing Description

Accommodations in London are in shared student apartments with program participants. Accommodations for the overnight excursion to Scotland will be in hotel or hostel rooms with program participants only. A couple group meals are included. You will find most lunches and dinners on your own at one of many nearby restaurants or street carts.