PR & Advertising in London

Program Overview

Application now open!

This 4-week program will introduce students to global strategic communication through the lens of public relations and advertising in London, United Kingdom. Students will learn through classroom instruction, lectures and visits with local practitioners, experiential excursions, and special projects designed to enhance their understanding of the global forces impacting the strategic communication industry.

Students will study at the GEO London Centre, located near the heart of the city. This program is strategically set in a metropolis with local offices of the world’s leading advertising and PR agencies. Additionally, this location is instrumental in the global marketplace with a diversity of industries that all practice public relations and advertising and are well known for entertainment and culture.

Potential program excursions and site visits include: WE Communications, Hoffman Agency, Weber Shandwick, Hampton Court Palace, Parliament and Westminster Abbey. You can hear about one student's experience here.

Dates and Deadlines

Term	Year	Deadline	Arrival Date	Departure Date
Summer	2027	01/15/2027	6/21/2027	7/17/2027

This program has a rolling admission application process: GEO staff (and the program faculty leader, if applicable) will complete a review of the application materials of complete applications in the order that they are submitted (“first come, first serve”). Decisions about acceptance will be made shortly after you submit a complete application. There are some programs that fill fast, some even before the deadline. Students are encouraged to complete applications and commit to programs early.

Acceptance is based on a holistic review of your application. This includes a review of your GPA, transcripts (including courses taken and in-progress), any additional requirements or prerequisites (see section "Additional Requirements"), and the short statement.

Hear from Our Students

A Life-Changing Chapter in London

Girl standing in the middle of the street in London.

Studying abroad was one of the best experiences of my life. Being in London felt like being in Eugene during the school year, which is perfect because Eugene is one of my favorite places to be. I… read more

Exploring PR & Advertising Agencies in London

College student standing in front of the Centre Court sign in London, United Kingdom.

Go study abroad! Best experience ever! Studying abroad gave me the opportunity to learn more about a different culture and lifestyle. It allowed to make new connections and friends. Getting to go to… read more

My Unforgettable Summer in London

Three college students holding up the University of Oregon's "O" hand sign in a farmer's market in London.

Studying abroad in London this past summer was one of the best experiences of my life! The friends and memories I made will last me a lifetime. It was truly an unforgettable once-in-a-lifetime… read more

Faculty-Led Scholarship Opportunity

Applicants to this program are eligible for program-specific scholarship funds. Award recipients are chosen based on academic merit, financial need, and overall quality of their essay. Individual awards range from $500-$1,500. To be considered, apply to the GEO General Scholarship by the advertised deadline for the term you will be abroad. Students who apply will automatically be considered for all available funding within the General Scholarship, including this program's scholarship funds.

Academic Details

This program will give students a global perspective of strategic communication through two 4-credit courses led by one UO professor from the SOJC, and one London-based instructor. This intensive experience will offer public relations and advertising students an opportunity to critically analyze and compare strategic communication practices across different industries in a global marketplace. Students will expand their perspectives and gain cultural awareness about strategic communication in different cultures. Students will apply the theory and best practices learned in the classroom to cultural excursions and experiential assignments.

To have these courses reflected on Ducks on Track in the sections listed above, SOJC majors and minors must submit a course substitution form through the SOJC Student Success Center.

Note: J majors (J, JAD, JMS, and JPR) must take the courses for a grade.

**Legacy Curriculum**
Course	Public Relations Topic	Advertising Topic
Journalism	JCOM Elective	JCOM Elective
Advertising	JCOM Elective	JAD Skills
Public Relations	JMS Skills or JCOM Elective	JMS Skills or JCOM Elective
Media Studies	Public Relations Topic	JCOM Elective
Media Studies Minor	Not eligible / UO elective	Not eligible / UO elective

**2024 Curriculum**
Course	Public Relations Topic	Advertising Topic
Journalism	JCOM Elective	JCOM Elective
Advertising	JCOM Elective	JAD Skills (400-level)
Public Relations	JCOM Elective	JCOM Elective
Media Studies	Public Relations Topic	JCOM Elective
Media Studies Minor	Not eligible / UO elective	Not eligible / UO elective

Course Equivalencies

UO students: please refer to the UO Course Equivalency Process and the UO Office of the Registrar Course Equivalency Database.

Non-UO students: Actual credit awarded is determined by the relevant department at your university in consultation with the study abroad office. Check with your study abroad advisor for more information.

Faculty and Staff

UO Faculty: Kathryn Kuttis

Kathryn Kuttis is a senior instructor at the School of Journalism and Communication. She teaches classes on strategic business writing and PR campaigns.Before joining the SOJC in 2013, Kathryn was a vice president with Edelman Public Relations in New York, where she advised Fortune 500 clients like Adidas-Salomon on corporate communications and media relations. She shares her professional experience as the faculty advisor for IR Futures, a student group that promotes knowledge of the capital markets and works to shape the next generation of socially conscious corporate PR leaders. Kathryn is a University of Oregon alum with a Master’s in Landscape Architecture from the College of Design. She uses the intersection of these two disciplines to explore media and the visual display of complex information.

UK Faculty: Simon Goldsworthy

Simon Goldsworthy has taught communications – courses ranging from public relations, advertising and media studies through to political communication, propaganda, celebrity culture, and debates about censorship – at the University of Westminster and the American International University in London, as well as at a number of universities beyond the UK. He’s co-authored quite a few books along the way, the most recent being Public Relations Ethics: The Real-World Guide (Routledge 2021). Long before that he studied history. Then he worked at the Bank of England, later joining the UK Civil Service. There he worked in several ministries as a press officer. Afterwards he became an academic…

Housing Description

Students will live in one of the University College London residence halls. Housing is located in Zone 1 in Central London, within walking distance of the GEO London Center and close to the London Tube and bus stops.Students will be housed in single bedrooms, with each individual room sharing a furnished kitchen and bathroom with up to five other rooms, all of which will be occupied by GEO students. The residence hall also has communal study rooms, lounge spaces, a computer lab, and laundry facilities available to students. The residence hall is near various grocery stores and restaurants.

Budget and Price

2026 Summer

**GEO Program Fees**
Description	Amount
UO Study Abroad Fee*	$500
Program Tuition	$5,932
Housing & Included Meals	$2,640
Local Transportation	$330
Insurance	$98

**Estimated Additional Expenses**
Description	Amount
Estimated Airfare from Eugene	$1,800
Estimated Additional Meals	$1,200
Estimated Cell Phone Expenses	$100
Estimated Cost of Acquiring Passport	$150
UK ETA	$25
Estimated Additional Living Expenses	$500

**Total**
Description	Amount
Sub-Total: GEO Program Fees (Billed to UO Student Account)	$9,500
Sub-Total: Estimated Additional Expenses	$3,775
Total Estimated Cost of Attendance	$13,275

Cancellation Policy

Cancellation Date	Cancellation Penalty
Upon acceptance to program	Student agrees to $500 non-refundable program deposit
12 weeks before program start date	Student is responsible for 50% of total GEO program fees
Program start date or after program begins	Student is responsible for 100% of total GEO program fees

IMPORTANT: The GEO Cancellation Policy is effective from the time a student agrees to pay their non-refundable program deposit or electronically signs the program commitment form, regardless of application or acceptance status. It is essential to read this policy before a potential cancellation takes place, to fully understand the withdrawal and cancellation penalties, and to understand what it means financially to commit to a study abroad program.

To view the program specific cancellation policy dates and penalties, click the term budget dropdown menu.

Students who cancel their participation must notify GEO in writing. Email is acceptable (geoinfo@uoregon.edu). Verbal notification to GEO or notification given to a non-UO campus study abroad office is not sufficient.

For full details, see the complete GEO Cancellation Policy.

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